|
|
Tips
for Sellers Listing Pianos
On This Website.
(For additional tips
on Selling your piano, please see the Sellers
Decide Guide, Piano Sellers (archives),
or Sellers FAQ's pages.)
Table of
Contents:
|
About
Buyers
You can
usually find a buyer for your piano if you make it easy for the
buyer. It helps to know what is important to a buyer.
Why are
buyers shopping the internet?
-
Buyers
want to save time shopping. They can get more information
on the web about a piano before contacting a seller than they
can in other situations.
-
Buyers
want to find pianos they might not easily find otherwise.
-
Buyers
want to buy at a fair price and save money if possible.
-
Buyers
want more
comprehensive information and education about the pianos
available, so they aren’t buying in the dark. Most
buyers don't know a lot about pianos when they begin their
search.
Why do
buyers shop at Piano Finders instead of at the other large auction
houses, classified ad sections and listing services available?
-
Because
Piano Finders specializes in pianos only and provides online
tools that make it easier for the buyers
to find what they are looking for.
-
Because
they trust Piano Finders as a broker.
They know that Piano Finders has had over 21 years of
experience in helping buyers and sellers. They feel that they can get their questions answered and find
the help they need in arranging the details of the transaction,
once the piano is selected.
-
Because
Piano Finders offers a system of comparison for buyers that
allows them to make an educated choice about the piano they are
buying.
-
Because
they believe that Piano Finders sellers are going to treat them
with respect, give them comprehensive, accurate and truthful
information about their piano and ask a fair price.
Top of Page
|
Here are some
tips for you as a seller:
For many years we have studied the
piano marketplace, interviewed piano buyers and examined the reasons why some
pianos sell and others don't. After having examined many
successful piano sales, as well as those pianos which did not sell,
we have determined what works best and what doesn't. The
follow list of tips will help you as a seller to attract more
potential buyers to your piano while it is for sale.
-
List
your piano for sale on the Piano Finders website.
The quickest way to list is at:
List
Your Piano Here
Top of Page
-
Include
photographs of your piano.
90% of the buyers who shop the internet want to see photographs
of the piano before they decide to contact the seller.
Not including photographs narrows down the buyers who
will consider contacting you, to 10% or less.
We can include up to 5 photos with your listing.
Buyers like to see all angles of the piano. Ghere is no extra charge for
listing photos with your entry.
If you already have photos on the web somewhere, just enter their URLs
(the web address where they are located-i.e. http://www.myweb/my
pictures/piano1.jpg ) at the time of listing your piano
for sale (in the “.jpg” format). If you have
already submitted your entry and want to add photos, send
the URLs to us by email with identification as to who you are
and which piano ID you want it attached to.
We will include them in your listing for free.
Top of Page
-
Write
Detailed Comments in Your Listing:
Include as many details about the piano as you can in the
“comments” section of your listing. For example, buyers like to know a piano’s history, where
it was purchased, where it has lived, anything special about it.
You might
mention why you are selling the piano.
Describe what you feel is positive about the piano and
also include any defects it might have.
-
Extras
that Can Make a Difference.
-
Do
you have a matching bench? If you do, be sure to mention it in your comments and
include it in your photos.
If not, select a matching bench from our catalogue.
See How to Select a
Bench.
Once you have selected the bench and know how much it
will cost be sure to discount the price of your piano by the
cost of the bench (if you will be letting the buyer purchase
the bench themselves) or tell the buyer you will include the
bench in the price of the piano. Most buyers expect the
piano to come with a bench, and unless the piano is in great
demand, it may be harder to sell if it has no bench.
-
Have
you mentioned extras you will include in the price of the
piano? Mention these things in the comments section of
your listing: If
you are selling a player piano, mention how many
rolls/CD’s/Discs you are including with the piano.
If the piano has a cover or castor cups, lamps, music
or any other items or accessories, describe
them and mention that you are including them in the sale
price of the piano.
-
Shop
for buyers: Piano
Finders has a pianos
wanted section. Check
this out on a regular basis and see if there are buyers looking
for what you have. Buyers
registering their needs under "Pianos Wanted" expect
you to contact them if you happen to have a piano they're
looking for.
Top of Page
-
Do
you need to include an Inspection report?
30% of our buyers are only interested in buying a
piano that they have seen themselves, to verify that it has the
touch and tone they like. The
other 70% are willing to buy the piano sight unseen, if they can
view a Piano Finders Inspection report on our website.
We recommend that if you can, you include a piano
inspection report to your listing, if you are trying to sell a
piano that will be worth more than $2,000, now or after repairs.
The report itself is valuable for your own information, but it
is invaluable to a buyer who is shopping outside their
geographical area. They
need information they can review themselves, discuss with us
and/or talk to their technician about.
One of the reasons they are shopping the internet, is
because they can find pianos that have already been inspected
and review those reports online.
-
If
you already have a technician's report, you can enter the
information into our database through the following
form:
Tech Report.
Wait to fill out this report until after your piano has been
added to the database and assigned an ID number.
-
If
you have not already had your piano inspected by a
technician, then you can invest in one. (We have
pre-selected technicians who are familiar with our Inspection
Form.) See Comprehensive
Appraisal Service and Hire
a Technician to order the two parts of this service
online.
Top of Page
-
Are
you asking a fair price? If you want to sell your piano in 90-120 days, we recommend
that you list the piano for no more than its current market
value. If you want
to sell it in 30 days or less, then list it for it’s
wholesale price. If you don’t know what this is, order the
Ballpark
Pricing and Piano Information Service or the
Comprehensive Appraisal Service
Top of Page
-
Do
you need to tune your piano?
This depends upon the kind of condition that your piano
is in.
-
If
your piano is in basically great condition, then it
might be important to tune the piano before buyers come to
look at it. Our
rule of thumb it this, if the piano is an average upright,
most buyers considering it will be local to your area, and
tuning can be important.
If the piano is a high quality upright or a grand,
then you will have a broader market. Many buyers will be
outside the area and will be more interested in having an
inspection report available to them, than in having it “in
tune” today. The
piano has to be tuned again after it is moved, so tuning it
now is only important if the buyer needs to hear the piano
themselves before buying it.
For a buyer who trusts their own ear when buying,
tuning is essential to present your piano well.
For a buyer who trusts a technician’s report on the
condition and potential of a piano, tuning is not necessary.
We have pre-selected tuners you can hire online. Click
here to hire a tuner:
-
If
you know your piano needs work, then it may not be wise
to invest in a tuning right now.
Instead, invest in a Comprehensive
Appraisal.
This will give you an idea of whether or not it might
be wise to do work to your piano before selling it.
If you decide to sell the piano “as is”, then the
Comprehensive
Appraisal
will be essential for the buyer.
Many buyers will
consider doing the work to the piano after they buy it, as
long as they know what it will need.
They may need to consult us and/or their technician
about the piano before buying and the comprehensive
appraisal and inspection report gives the information they
need.
Top of Page
-
Does
it matter what type of environment the piano is in when showing
it?. If you
have not had a comprehensive appraisal on your piano, then the
buyers considering your piano will most likely want to see it.
Here are some basic things they will need.
-
The
piano should be accessible to play and see.
A buyer should be able to sit at the piano and
play it without any hassle.
There should be ample light in the room so they can
read any music they brought and also so they can walk around
the piano and inspect the cabinet for defects.
The buyer should not be crowded by boxes or other
things when they are seated at the piano.
-
The
environment should be quiet. A buyer will need to be able to hear the sound of the
piano. If
there are children playing loudly in the room, a dog
barking, construction going on, a noisy freeway or airport
nearby, then they may not be able to hear the piano.
-
The
buyer should have some privacy.
Many buyers are very shy when playing in front of
other people. Ask
the buyer if they would like you to go out of the room while
they are testing the piano.
Let them know how to reach you when they want to talk
further.
-
The
environment should be comfortable.
It should not be too hot or cold in the room you are
showing the piano. What
is usually comfortable for human beings is also good for
pianos. If
you take a buyer outside or to a room or garage that is
obviously too hot or cold, not only will the buyer be
uncomfortable while they are there, but they may be
concerned about how the piano has been treated.
Although a piano is not usually affected by extremes
of temperature, it is affected by extremes of humidity or
lack of it. A
piano exposed to excessive changes in humidity can have
serious defects. If
you have not had a comprehensive appraisal on the piano to
reveal those defects, and you are showing the buyer your
piano in an environment that is obviously suspect, you may
have little success selling.
-
Sometimes
the environment needs to be attractive.
If the piano is expensive and you are asking a high
market value it pays to put it in a place that will show it
off. If
the environment doesn’t match the beauty and quality of
the piano being sold, then for some buyers this can be a
real turn off. If
you are asking significantly below current market value for
the piano, the discount in price can often compensate for
the lack of a good showing environment.
Top of Page
|
|
Use
of this Web site constitutes acceptance of the Piano
Finders Member Agreement and Privacy
Policy
|